This morning I got an email from blogrush.com telling me about their free traffic generating service. Well, when someone wants to give me something for free I rarely bite. In the rare occasion that I do I check them out pretty thoroughly first. Ok, I was curious so I visited their site, but not by using their "invitation link" of
http://www.blogrush.com/i11840573. I dropped off the i11840573 which is probably just a tracking check to see how effective their email campaign is. Yes I know they probably sent me a tracking cookie anyway but, I deleted cookies after I left their site.
On their site (it looks like a new startup) they have a short flash presentation that looks like it has great potential as a traffic generator. It probably does. If you sign up, they monitor your RSS; then feed it into a widget that goes on your blog, and the blog of every other person who signs up with blogrush.com.
It's set up so than you earn a slot for your RSS in the widget every time a reader loads your page, and another slot if/when a reader clicks on an item of interest in the blog RSS widget (they call these syndication credits). In other words if 100 users visit (load your page) your RSS gets shown in the widget 100 times, plus you get one more spot for every click on an RSS link in your widget. But there is even more. At the bottom of the widget there is a sign up link to let another blogger to sign up for blogrush.com. They track where this sign up came from, and now you get a credit for referrals as well. How this works is that you get your RSS shown for every one of your page loads, plus one for every page load on any page of one of your referrals.
Sounds like a great traffic generating syndication right? Not so fast. Doesn't something sound familiar here. Maybe a light is coming on in your memory of another scheme... like maybe chain letters. Look, I have no doubt it will create more traffic for your site, but thats not all it is going to do. This really is like a chain letter/pyramid scheme, and what your are really doing is handing over personally-identifying information of all your readers, unless they're some of the few that browse with their information blocked. Information that might qualify them for lots of spam emails eventually. If they knew this, or should find out, I doubt they would be very happy with you.
Read the "terms" and especially the "privacy" link at the bottom of the blogrush page. This is where you learn that blogrush.com is run by
Income.com, Inc. I'm sure you already guessed from the domain name what will go on now. First they say that they collect "non-personally-identifying" information like browser type, language preference, referring site, and date/time of visits.
Sounds innocent and I suppose they probably hope your satisfied now and stop reading there, but please keep on. In the next section they get into the "Personally-Identifying" information that they collect. In fact in their privacy statement they use the term "non-personally-identifying information" only twice, while using the term "personally-identifying" information sixteen times. If you still have any doubts, here is what they say they do with the Personally-Identifying information that they collect. (my emphasis).
Income.com discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Income.com's behalf or to provide services available at Income.com's websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Income.com's websites, you consent to the transfer of such information to them.
For just who these "contractors and affiliated organizations" are, lets go back to the
income.com website which also looks like a new startup internet service. The first thing you see under the income.com Network logo is:
We're hard at work building the ultimate community for entrepreneurs that want to start their own Internet business or business owners that want to maximize their online marketing efforts.
As I said, this scheme will undoubtedly bring a lot of traffic to your site. But do you really want traffic so bad that you will glean personally-identifying information from your readers for Internet business companies?