After studying the efficiency of honeybees, Craig Tovey, a professor in the H. Milton Stewart School of Industrial and Systems Engineering at Georgia Tech, realized through conversations with Sunil Nakrani, a computer science colleague visiting from the University of Oxford, that bees and servers had strikingly similar barriers to efficiency.

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Bees tackle their resource allocation problem (i.e. a limited number of bees and unpredictable demand on their time and desired location) with a seamless system driven by “dances.” Here’s how it works: The scout bees leave the hive in search of nectar. Once they’ve found a promising spot, they return to the hive “dance floor” and perform a dance. The direction of the dance tells the waiting forager bees which direction to fly, the number of waggle turns conveys the distance to the flower patch; and the length conveys the sweetness of the nectar.

The forager bees then dance behind the scouts until they learn the right steps (and the particulars about the nectar), forming a bobbing conga line of sorts. Then they fly out to collect the nectar detailed in the dance. As long as there’s still nectar to be found, the bees that return continue the dance. Other forager bees continue to fly toward the source until the dancing slowly tapers off or a new bee returns with a more appealing dance routine (Hey, the nectar over here is even better!).

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Internet servers, on the other hand, are theoretically optimized for “normal” conditions, which are frequently challenged by fickle human nature. By assigning certain servers to a certain Web site, Internet hosts are establishing a system that works well under normal conditions and poorly under conditions that strain demand. When demand for one site swells, many servers sit idly by as the assigned servers reach capacity and begin shifting potential users to a lengthening queue that tries their patience and turns away potential customers.

Tovey and Nakrani set to work translating the bee strategy for these idle Internet servers. They developed a virtual “dance floor” for a network of servers. When one server receives a user request for a certain Web site, an internal advertisement (standing in a little less colorfully for the dance) is placed on the dance floor to attract any available servers. The ad’s duration depends on the demand on the site and how much revenue its users may generate. The longer an ad remains on the dance floor, the more power available servers devote to serving the Web site requests advertised.

As part of a partnership to be announced Wednesday, the online search leader will dispense driving directions at thousands of gasoline pumps across the country beginning early next month.

The pumps, made by Gilbarco Veeder-Root, include an Internet connection and will display Google's mapping service in color on a small screen.

Motorists will be able to scroll through several categories to find local landmarks, hotels, restaurants and hospitals selected by the gas station's owner. After the driver selects a destination, the pump will print out directions.